"Lifetime Value is the nineth wonder of the world. He who understands it, earns it ... he who doesn't ... pays it." ~ Vin McCauley
Once I understood how LTV works, I started looking through life with a different set of lens.
If companies are looking at me as a dollar value, expressed over several years -- maybe I should be looking at my own finances that way. What I'm finding out is that with patience, I can invest in my home, family or lifestyle by not giving companies money for things that I prefer to own.
Here's an example using my daily coffee habit.
You'll get an overview of lifetime value and tips on how to apply lifetime value concepts to your own lifestyle. Why give Starbucks $25,000 when I can keep it and have an amazing coffee station in my home?