Guide to Lifetime Value

"Lifetime Value is the nineth wonder of the world. He who understands it, earns it ... he who doesn't ... pays it." ~ Vin McCauley

Once I understood how LTV works, I started looking through life with a different set of lens.

If companies are looking at me as a dollar value, expressed over several years -- maybe I should be looking at my own finances that way. What I'm finding out is that with patience, I can invest in my home, family or lifestyle by not giving companies money for things that I prefer to own.

Here's an example using my daily coffee habit.